BRANDS FOR AFRICA

Brands for Africa is the number one partner for brands and businesses wanting to enter the African and Middle Eastern market. We run a diversified, consumer-focused business with a strong portfolio of leading brands and service partners.

OUR SERVICES

Strategy

Laying the foundations for top-line growth through corporate strategy design, business development, acquisitions, and format renewal.

Commercial Transformation

Creating compelling commercial offers, including product and service management, pricing strategies and promotions.

Operations

Improving the bottom line through lean management principles, optimized sourcing, best practice supply chain management, and efficient operations.

Marketing

Creating tangible value for customers by optimizing the marketing mix based on a deep understanding of their needs and values.

Data Analytics

We apply advanced analytics to help businesses identify data-driven improvement opportunities in all aspects of their commercial offer.

Big Data & Advanced Analytics

Unleashing advanced analytics on rich data to turn customer insights into retail.

Organization

Getting ready for sustainable success by building robust organizations, superior skills, smooth change management processes, recruitment of staff and training or development of people and skills.

Digital and Multichannel Excellence

We partner with clients to embrace the opportunities afforded by new platforms, develop comprehensive multichannel strategies, and help them improve overall digital performance.

About

We create value by combining entrepreneurial energy with new-age management practices through proven retail and information technology professionals.

Our expertise lie in being able to identify and convert opportunities in the shortest timeframe with the use of on the ground expertise within each region.

Our focus is on disrupting and creating innovative solutions that drives up sales and increasing brand awareness with continuous business development.

OUR MISSION

We add value by integrating global best practices, reducing costs and improving efficiencies.

OUR METHOD

We are unique in our region focus, dynamic in our approach and have strength in our skills and detailed knowledge of the local markets and categories we deliver

OUR CULTURE

We partner with experts in each region, by sourcing the best conduit for our products into each market.

Market Research and Data Insights

Management Services

Brand
License
Franchise
Operations

Key Retail Account Management

Orders Through FOB Pricing Model
Relationship Management
Stock Management

General Distribution

Small to Large Accounts
Specialist Channels
Ecommerce Channels
Clearance Channels

“All you need is the plan, the road map, and the courage to press on to your destination.”

Earl Nightingale

FUTURE FOCUSED

Due to the vast size of its consumer market, accelerated consumer growth and rapid economic development across the African continent, results have produced over 400 x $1bn companies in Africa today.

The Middle East and African (MEA) region has a total population of 1.7bn people reaching 2bn by 2030, half of the global population growth is derived out of this region alone and one fifth of the world’s population will living in Africa by this time.

Africa has the fastest rates of urbanization in the world thus creating the next frontier for consumer development and investment for the long term. The African market remains open for long term growth reaching $2.1 trillion driven by the size of Africa’s working-age population that is expected to surpass both India’s and China’s by 2034.

This MEA region is primed for growth with the youngest global demographic over the next 30 years. Brands for Africa focus’ on servicing the needs and desires of 16 – 36 year olds, 40% (680m) of the region’s population & 42% of its associated economic potential. This demographic is well educated, well travelled and highly aspirational consumers that will become more economic participative over the next 3 – 5 years.

The rapid growth of the region, its educated populous and its rise of income per capita will move its populations from focusing on essentials to a more discretionary led consumer fuelling the growth and demand for ‘western‘ goods and services.